One Day Tripper

Travel around Niigata to enjoy seasonal tastes. An overnight trip in Niigata!

The service connecting Kansai and Niigata started in March 2018. To commemorate this launch, we traveled to explore the contemporary allures of Niigata City, which you can easily access from the airport in just about 30 minutes. A unique shopping street which has started to gather attention again, a farmer’s restaurant in a suburb where the city’s sophistication meets rural landscapes, and others… let’s look for the undiscovered Niigata of the current moment.

Tasteful shops run by young ownersgather in a retro row house.

Most of the market’s shops used to be closed, but young shop owners gathered to renew the market as a hip shopping destination. Hachimitsu plus, which deals antique sundry goods mainly from Niigata, Aotogama, which creates expressive tableware using glazes made of natural materials, and other tasteful shops line up along the retro street, creating a fun area to browse through. An event held on the first Sunday of each month, which is called Asaichi (morning market) from spring to fall, and Fuyuichi (winter market) during the winter, is also a great time and highly recommended.

3-5-22, Nuttarihigashi, Chuo-ku, Niigata
TEL: 025-384-4010 (main number)

TEL: 025-383-8623
Open: 11:00 - 17:00
Closed on Tuesday and Wednesday

TEL: 090-2246-1687
Open: 10:00-17:00
Closed on Monday, Tuesday and Wednesday
Learn More

Enjoy rice koji sweetsat a tasteful storehouse♡

This restaurant serves original ice cream and drinks using rice koji (mold used to ferment rice, soybeans, and other ingredients as a starter to make sake, miso, soy sauce, and other products) in a renovated storehouse originally built in the early Taisho period. All items are gentle to the body and have a natural sweetness. Its taste is addictive after just one bite. A long-established shop, Minemurajozo, is adjacent to the restaurant, where miso, stock bags, and other related items are sold.

Furumachikoujiseisakujo Kurazashikiten
2-3-44, Akashi, Chuo-ku, Niigata
TEL: 025-288-6620 (Minemurajozo direct sales depot 025-250-5280)
Open: 11:00 - 18:00 (Minemurajozo direct sales depot 11:00 - 18:00, Saturday, Sunday, National holidays 10:00 -)
Closed on Tuesday
Learn More

A guest house built like a community spacewhere people can enjoy talking about their trip.

A guest house built in a renovated 90-year old house. It is unique not only for the four rooms which express the four seasons, but also the bar space, where you can just drop in without staying overnight. The open, undivided layout of the first floor follows the owner’s desire for it to be a place where “people can drink boisterously and make themselves at home even if they are meeting for the first time.” Of course it is a great place to stay, but you can also just stop by to talk about your trip and drink with friends you met in Niigata.

2-11-31, Nuttarihigashi, Chuo-ku, Niigata
TEL: 025-369-4126
Open: 19:00 - 22:00 (L.O.)
No scheduled holidays
Learn More

A guest house built like a community spacewhere people can enjoy talking about their trip.

A complex whose theme is “food created by local farmers” stands in a panoramic rural landscape. The café serves sweets, pizzas made with rice flour and baked in a kiln, and a Japanese-style set meal of 3 side dishes, rice and soup. There’s also a wide choice of fruit jams made of homegrown fruit and fresh vegetables for sale at the pantry.

Sorano Terrace
1320-1, Shimoyama, Nishikanku, Niigata
TEL: 0256-88-4411 (Café 0256-78-7515)
Open: 9:00 - 19:00 (Café 10:00 - 16:00 L.O.)
Closed on Tuesday
Learn More

Experience the best rice,carefully selected and prepared by the owner.

This popular rice is carefully cooked on a traditional oven using Koshihikari brand rice cultivated by a contracted farmer in Iwamuro and high-quality spring water from Gosen. While the premium rice is as fragrant and springy as you’d expect, the main dish is made with a little ingenuity. The ingredients are cooked over a charcoal fire with homemade koji used for pickling the fish. Enjoy the best marriage of flavors where umami and sweetness are combined. Grilled koji-marinated king salmon (1,296 yen) gets its delicious flavor from soaking the salmon in homemade koji overnight.

2-7-18, Dekijima, Chuo-ku, Niigata
TEL: 025-278-3777
Open: 11:00 - 13:30 (Closed when the rice is sold out.)
The third Sunday and Monday of the month
Learn More

A new cultural center wherelong-established stores and new shops coexist.

A shopping street lovingly nicknamed “Kamifuru”, where about 100 shops line up on a 500m-long alley. Standing side by side are long-established stores like Kanemakiya, a Japanese-style confectionery established 146 years ago, and new shops like Himemizuki, which was opened by the owner Norie Ozasa in 2014 because she’s loved the old city scenery for a long time. They hold joint events from time to time.

Kamifurumachi Shopping Street
1 bancho to 4 bancho, Furumachi-dori, Chuo-ku, Niigata
TEL: 025-225-0354

3-650, Furumachi-dori, Chuoku, Niigata
TEL: 025-222-0202
Open: 09:00 - 18:00
Open throughout the year

2-528, Furumachi-dori, Chuoku, Niigata
TEL: 025-201-9252
Open: 11:00 - 18:00
Closed on Tuesday
Learn More